Over the past decade I've had the opportunity to lead some incredible projects. Here are two I'm particularly proud of.
Run India - World Vision
Over the 73 day journey, Samantha visited the communities that World Vision works, sharing the stories of these incredible people in real-time, and enabling supporters see the impact in a much deeper and more immersive style.
The project also enabled supporters to join Samantha through a 12-week virtual-challenge, forming teams and tracking their distance against an interactive map that had been embedded into the platform and enabled people to experience the stories in real-time as they made their way 'virtually' across the country.
Towards the conclusion of the project, we also joined forces with Genpact, Nike Run Club and Polar, to hold a corporate event in the foyer of NAB's Melbourne office, engaging hundreds of staff in a treadmill challenge, tracking their distance in a unique one-off activation that you can watch below.
The project raised over $200,000, and reached over 50 million people globally (see a list of media features below). The project also attracted new partnerships with Nike Run Club, Lululemon, Polar, Genpact and several others.
My role as co-creator and project lead was recognised at the 2016 World Vision staff awards where I was awarded the "Adaptability & Flexibility Award" - one of the organisation's highest honours.
Click the publications to view their coverage of the project, demonstrating the depth and breadth of coverage that was achieved.
Red Bull, Lululemon, World Vision, Collingwood Football Club.
ABC (pre) ABC, Times of India, Deccan Chronicle (India), India Today, The Hindu Post, Huffington Post, Herald Sun, The Age, The Australian, Daily Mail, The New Daily.
Australian High Commission.
Channel 7, NDTV, Pedestrian TV, SBS.
Inside Sport, Women's Health and Fitness, Girl.com, Runners Tribe, Outdoor Journal, Canadian Running.
22 Under 22 - AFL Players' Association
In 2013 I co-created the 22 under 22 concept, with Adam Baldwin. The concept was the first entirely fan-voted award in the AFL industry, enabling supporters to vote for their ultimate team of players under the age of 22.
We designed the concept to address a gap in the AFL-industry awards, with the Rising Star award (for first-year players) and All-Australian selection (with 27 the average age), leaving an 8 year gap where young players' achievements were unlikely to be recognised.
The concept has since grown to become one of the most highly anticipated parts of the annual AFL Players' MVP awards, which is broadcast nationally on Fox Sports, and has become a highly-valuable commercial asset for the organisation.
Those selected in the team are presented with their own 22 under 22 cap, which provides a unique look and has been greatly received by the players, as well as a limited edition set of Select trading cards which are released each year to recognise the final team.
Fox Sports, Herald Sun, AFL, The Australian, Triple M, SEN, Adelaide Advertiser as well as every AFL club in the country who run campaigns to inspire their fans to vote for their favourite players. The 22 under 22 has become one of the recognised awards a young footballer can win, and includes many of the greatest players of the modern game.
Awards - A special gift.
To recognise our role in the creation of the concept, Adam Baldwin and I received our very own personalised 22under22 caps, that replicate those presented to the players.
This remains one of my most prized possesions and has a special space on my shelf.